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Social Media: How To Go About It Video Series – Part 6 of 7
The social media video series continues. The following segments have been previously posted: Part 1 – The Marketing Funnel Part 2 – LCR – Listen, Conversations, Relationships Part 3 – Define Position...
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“People Have the Power” – a Social Media Story
In June of this year I declared (okay, I suggested) that “People Have the Power” was the social media anthem. “… to wrestle the world from fools” (Patti Smith) This past week, I experienced the power...
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4 Ingredients to a Winning Content Strategy
Do you want people to be reaching and grabbing for your brand and keep coming back? Well having the right content strategy, plan, and execution is your secret sauce. Your content should be of great...
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Content is Super Important !!! (But Not King)
About a week ago, I was doing a social media briefing and I was talking about the importance of content. I made the comment “content has to be awesome.” I got a response, “does it really need to be...
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Why You Should Not Be Satisfied With Social Engagement
So many social enthusiasts emphasize the importance of social engagement. I open up many client presentations with two research statistics. The first one states that “engaged customers spend 30% more.”...
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The Power of Audience Trumps the Power of Your Marketing
It is a reality all brands and marketers must come to. Who has stronger influence on the awareness, consideration, purchase, and loyalty of your brand? You the marketer or others telling friends,...
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